25% UK consumers use tripadvisor UK before they place an order for their holiday
In the UK, Tripadvisor UK was used by almost a quarter of UK tourists to make some selections about their holiday before they decided to book in the last year. It provides a large amount of information for people to choose their travel mode. About a quarter of consumers are using the identical information which is collected by other users. Obviously it is an important and expensive purchase. This typical network community provides convenience for people to exchange information easily.
The survey from WTM’s 2010 Industry Report said that in order to do their research and make some selections, 36% of UK consumers used some social media for reference. Among those media, Tripadvisor uk is the most prevalent source which is used by two-thirds consumers. 34% of them used Facebook, 23% used YouTube and 17% used Twitter. As a useful resource, social media plays an increasing important role in consumers’ decisions. Before making a decision, more than a third of all consumers will choose some social media. However, two-thirds of them prefer Tripadvisor , that is to say it is extremely significant .
As a typical network community, Tripadvisor uk provide a convenient platform for Consumers to read the latest information collected by other consumers. Having a common concern and need, they exchange the view mutually. People who want to get some information of the hotels in Paris can contact with people who are familiar with it. It is just the content that they care about. That is why Tripadvisor have the condition for development and become more and more popular. Those users who have an interest in that can gain some advantages from the information it contains.
As for most consumers, it is not just an information source; they treat it as the basis to make final decisions. When they chose their holiday, more than half consumers would change their original choices. 35% changed their hotel, 15% changed their travel agent or tour guide, and 12% went to a new city.
Before making a decision, consumers will consider it carefully because holidays take a lot of money. Nowadays more and more people choose social media to help them do their research. As the most popular source, Tripadvisor uk changes their original choices and gives them a fresh feeling.